Better Vending.


Our Vision is to create a significantly better work life
for our customers.

We pursue our vision by being transparent in everything we do, by collaborating with our customers, and by being passionate about our people and products. We hold dear integrity, originality, and humor. We cherish trust, accountability, and innovation.

Our powerful tools help vending operators build a more powerful business, minus the challenges and hefty price tags of complex systems. Parlevel’s technology allow our customers to work smarter, simpler, and faster — from anywhere at anytime. And, our unparalleled customer service is there for them every step of the way.

It’s pretty simple. Parlevel gives vending operators peace of mind, by giving them access to every aspect of their business.

Meet the Team

“Although the financial success and the numbers are meaningful and are important, that’s not exactly what a Company should try to do everyday. What a good Company should also try to do everyday is to build trust with it’s people and it’s customers. We have built Parlevel this way.”

Luis P. Gonzalez in1


“Vending is my life.”

Alan Munson in1


“Great products are fueled by innovation and focused minds but mainly by the never ending desire of constantly improving other people’s lives.”

Rafael Barroso in1


“We strive to build software that is reliable, fast, beautiful and intuitive. Combine that with a passionate and dedicated team to support it and people will love your product.”

Alfonso Garcia in1

Sr. SW Engineer

“Let Parlevel take your vending business to the 21st century.”

Gabriel Senior in1


“Disruptive technology levels the playing field. It gives the little players access to technology that only the big players have enjoyed.”

Felix Gutierrez in1

VP of HW Engineer

“Some people say you don’t need to focus on support when you have an awesome product. I strongly disagree.”

Frank Quintero in1

Jr. SW Developer

“We are more than just a technology company, we specialize in operations and value our customer relationships.”

Jeremy Brice in1

Customer Success

“Embrace change.”

Joey Gutierrez in1

Customer Success Rep.

“Enthusiasm and passion would be understatements to how we approach vending technologies. We are dedicated and determined to make your life easier. From the most tedious task to operational obligations, we create software that works for you.”

Ashley Reno in1

SW Developer

“When your product is revolutionizing the industry and the first thing your customers tell their peers about is the customer support, that is when you know you are doing customer support right.”

Alexander Rendon in1

Customer Success Rep.

“Great customer service is not what we do, it’s who we are. This is why every time we come in contact with our customers we try to make it a memorable experience.”

Alejandra Madera in1

Support Manager

“Conformity is the jailer of freedom and the enemy of growth”

Jason Loehman in1

Regional Sales Representative

“It is often said that marketing is all about finding and satisfying desires. I prefer to think that we help you find and fulfill your dreams.”

Chris Blomquist

MKT Content Manager

“At each increase of knowledge, as well as on the contrivance of every new tool, human labour becomes abridged.” – Charles Babbage

Chris Jenkins

HW Engineer

“If at first you don’t succeed, try, try again. You will eventually prevail”

Andrew Minerd

Sr. SW Developer




“Fear is a poor chisel with which to carve out tomorrow”

Alberto Reza

Customer Success Rep.




“What makes a loyal customer? A happy customer. Our Hero Support staff at Parlevel is here to save the day!”

Matt Boyd

Support Specialist

“Design is so simple. That’s why it’s so complicated” -Paul Rand

Shannon Williams

Graphic Designer

“Life is more than a series of ones and zeros”

Steven Gutierrez

Accounts Receivable Specialist




“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” – Marcel Proust

Rita Zarate

Hero Support Specialist




“Things may come to those who wait, but only the things left by those who hustle.” – Abraham Lincoln

Abraham Fong

Hero Support Specialist



“I am only one, but I am one. I cannot do everything, but I can do something. And because I cannot do everything, I will not refuse to do the something that I can do.” – Edward Everett Hale

Samuel Rosales

Hero Support Specialist